Sorry to invade your inbox, but there’s a couple quick things I have to get out ahead of the start of spring training and another season of Under The Knife.
First, I am raising the monthly price of Under The Knife to $7. No, wait, on second thought, I’m not. While $7 would be, I think, a fair price and offer me a bit of room to do sales and such, in the end, I preferred to keep this as low as possible and hope to earn more readers rather than just squeeze a bit more out of you. Subscription fatigue is real and two more dollars to me might be two less dollars to someone else. My thought has always been that I wanted to earn your trust and your dollars each and every month. I’ll continue to do that, at the same price, for another season.
Second, I am bringing back the Team Health Report. It will be a single spreadsheet and I’ll have some articles looking at key players who are risky (or surprisingly not risky in the case of one pitcher.) I’ve made significant upgrades to the THR formula and risk assessments, plus have more accurate information about non-IR injuries for the past three seasons, allowing that to get into the mix. (I ran it using 2020 data and leaving 2020 out, but it didn’t make a significant difference, so I’ll leave it in.) This will go live starting next week and will be SUBSCRIBERS ONLY. (Please don’t share it. Please.)
Finally, I’m looking for ways to improve UTK and make it better for you, as well as grow it. The subscriber growth has been slower than expected and isn’t sustainable at this level. I took a really hard look at it this winter, but I have a couple things on the horizon that could help. One of those is going to be sponsorships. I have a couple lined up and I will do it in ways that will be non-annoying and hopefully additive to your experience. I still need your assistance in getting the word out as subscribers are what keep me from having to spend time on other projects, which means less time here.
Thank you for going on this journey with me. It’s been a crazy year for the media, again, and I don’t expect it’s going to get any easier in 2023. Your time, attention, and money are appreciated.
I think this information would be of great interests to colleagues in Sports Medicine as well as members of groups such as SABR. Forgive me if this is something already considered, but have you reached out previously to such organizations as ACSM (American College of Sports Medicine) and AMSSM (American Medical Society for Sports Medicine)?